Lightbulb Luggage Tag
UREP requested a fun + engaging illustration in line with current branding to be featured on luggage tags representing the office. I created several initial sketches on paper and in Procreate revolving around UREP's lightbulb pictorial mark. We collectively decided on the lightbulb with suitcase character, which I then took into Illustrator and depicted in a retro style. I interfaced with the office throughout multiple iterations of the character, aiming to preserve the original spirit of the illustration while simplifying details for printing. Additional lightbulb motif graphics in progress.
